?WhatIF! is an innovation firm that invents new products, brands, services, and business models. The challenge was to reinvent the way physical mail is delivered, using the intelligent mail barcode. My assignment was to develop a concept to make the IMB look friendly, secure, and give the audience the option to personalize their barcode.
Due to the several restrictions with modifying the barcode. I decided to work around the barcode by creating a single curved line, big enough to allow a consumer/brand to easily customize their barcode by adding their logo and colors to the design.